Virtual tours can make a business listing more engaging and visually appealing, which can increase the likelihood that users will visit the physical location after exploring the tour. They can also improve a business's local search ranking on Google Maps by being included in a Google My Business listing, Businesses aiming to enhance their online visibility can significantly benefit from improved SEO. However, not every business has a presence on Google Street View, or may not have a public-facing location. For businesses with a physical storefront or public-facing operation, Google Street View offers a unique advantage. Google reports that nearly half of all business searches featuring a Street View tour result in users engaging with the virtual tour for a more in-depth look. This is particularly valuable for businesses such as restaurants, gyms, venues, hotels, and showrooms. If your business has a visually appealing space, Google Street View provides a lasting promotional tool for a one-time investment.

The Google algorithm has become increasingly adept at assessing whether users are finding the information they seek on your site. If visitors interact with your Google Business Profile and spend more time exploring your content, you are likely to see a boost in your search rankings, ultimately improving your business’s visibility in search results. Additionally, integrating 360-degree panoramas linked to your Google Street View presence can further enhance your business's SEO. These panoramic scans are automatically linked within Google’s Street View framework and are highly favored by the algorithm, helping to elevate your business’s position on Google Maps.